Broadband penetration in China totals 243 million for users age 13 and above. Of those, 224 million, or 92 percent, contribute to social media. That’s compared to 105 million Americans, or 76 percent of the U.S. broadband population according to Clickz.com. The Chinese audience has utilized all social media tools from uploading videos to posting to a micro-blog. Today, companies are taking advantage of the Chinese advancement in technology in order to advertise and market more technical audiences embracing the use of social media.
China’s Second Life alternative, Hipihi, is a great way for brands to increase their reach to this dynamic audience, which includes over 50,000 registered users in China. Hipihi, according to their website is China’s first 3D virtual world that provides its residents with a real-time online environment for creation, collaboration, commerce, communication and entertainment. The goal is to foster and facilitate the building of an Oriental-influenced virtual world platform that facilitates multi-cultural interactions. Through the removal of physical space-time limits seeks to develop a technology platform people-to-people interaction, HiPiHi for virtual/ online activity that transcends reality and enable a new lifestyle that ignites the passions, dreams and hopes of individuals worldwide.