Ok-Brazil is one of the top countries in the world using social networking. And it ranks highly in the amount of people blogging and engaging in conversations online but what are Brazilians talking about?
How do companies pin point a source of conversation to penetrate through and engage consumers? Can they do this? I believe so, but I think that with so many conversations taking place, brands, organizations, and social sites themselves have to give Brazilians something to talk about. Let’s take Twitter for example, Twittter is extremely popular in the United States for so many reasons but what is interesting about Twitter is that it envokes conversations through its trending topics. These trending topics which are featured on the public timeline not only track what people are talking about but it also draws in people to participate in the conversation about these trending topics-how brilliants. If you are a major corporation and you have a new product; becoming a Twitter trending topic would be a branding gold mine!
Brazilians companies/brands/organizations need to become trending topics in Brazilian social network mediums. The market is so crowded and buzzing with vast conversations that organizations need to give them something to talk about. These organizations need to be the content leaders or else their messages will get drowned out by citizen journalism and the other millions of topics taking place in Brazilian cyberspace.