For brands wanting to use social media in Brazil there is good news and bad which provides the roadmap for successfully reaching an audience.
In many countries the growth of the information age is being led in part by the massive expansion of cellular networks. Broadband internet is expanding but the speed and lower infrastructure costs of mobile networks gives millions access to the Internet. Social media networkers are communication more by mobile SMS texting and updates to friends and colleagues by using their hand held device.
But research for Brazil seems to show using cell devices to reach an audience may not be the best way because of the high cell phone costs. Brazilians pay the highest mobile phone bill in the world.
The data from the International Telecommunications Union (ITU) says Brazilian spent on average R $107.00 per month on a cell phone, equivalent to U.S. $ 44.20. Brazilians also pays above the global average for use of their phone to connect to the internet. Creating a campaign using just a mobile strategy
So now for the good news – Brazil is seventh in the world in Internet usage. Last year Brazil had 67,510,400 Internet users, equivalent to 35.2 per cent of the population. In 2008 broadband subscribers grew 20 percent.
The cell phone penetration in Brazil is very high but so are the costs to users. Brands wanting to reach audiences need to have an approach that takes into account the high cell phones costs and positions for the fast growth of broadband access.