Breaking into a new global market using social media requires more than just finding your target audience it requires finding the right channels where your customers are having their conversations.
For example in India Twitter and Facebook have a large market penetration but the Western sites don’t reach all users in India. SMSGupShup is an instant message service similar to Twitter that has 20 million users up from 7 million last year. The SMS service charges a variable fee for sending text messages and unlike Twitter is creating revenue each month.
SMSGupShup is the world’s largest and fastest growing social messaging platform and accounts for 400 million monthly text messages, around 5 percent of the total Indian market. India’s has 400 million mobile phone users.
For global brands wanting to penetrate new markets companies need to find the right channels and communicating where your customers exist.