Every week the members of the class will answer a new question on this blog. Starting today, we’ll focus on a different region of the world for each week throughout the rest of the class. Here is this week’s question:
Sweden as a nation gets a lot of credit for environmentally friendly policies and activities. The country boasts a high Internet penetration, a sophisticated and digitally savvy population and high rate of multi-lingual citizens (including English). When it comes to the online environment, it is easy to encounter discussions about everything from fashion to global trends to architecture to travel. The official government site (www.sweden.se) is a model that other governments would do well to recreate.
From your reading and research on Sweden, highlight one key insight or finding you found unique and interesting and discuss what implications it has for brands wanting to use social media to reach an audience in the Swedish market to promote their products or services.