Every week the members of the class will answer a new question on this blog. Starting today, we’ll focus on a different region of the world for each week throughout the rest of the class. Here is this week’s question:
Russia is cited in most reports as one of the fastest growing Internet markets in the world. Mobile penetration is high and generally there are many signs of progress and promise in the Russian market.
From your reading and research on Russia, highlight one key insight or finding you found unique and interesting and discuss what implications it has for brands wanting to use social media to reach an audience in the Russian market to promote their products or services.